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Can a brand stop me mentioning other brands?

Contract bans mentioning any other brand during the campaign? Limit to direct competitors and the sponsored content only. Sample wording.

The risky clause

Creator shall not mention, display or wear any other brand's products in any content during the term.

Why it is dangerous

A ban on any other brand can block your normal content. Limit it to direct competitors in the sponsored posts only. Keep organic and unrelated content free. This is general information, not legal advice.

Safer clause to propose

The restriction applies only to the sponsored content and only to direct competitors in [CATEGORY]. It does not apply to other content or incidental appearances.

Message to send

Hi [Brand],

Could the competitor restriction apply only to the sponsored posts and direct competitors in [CATEGORY], not to my other content? Thanks, [Your Name]

Frequently asked questions

What counts as a competitor?

Define it by named brands or a specific product category.

Does the ban cover all my content?

Make the restriction apply only to sponsored content.

Related guides

• Who pays travel and event expenses for creators?
• How long should a creator management contract last?
• What if I post a few hours late in a brand deal?
• Where will disputes in a brand deal be decided?
• What does perpetual whitelisting rights mean in a brand deal?

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