What if I post a few hours late in a brand deal?

Contract penalises you for posting a few hours late? Add a grace period, a reasonable reschedule process and no fee cuts for brand-caused delay.

The risky clause

Posts must go live at the exact date and time specified. Each hour of delay reduces the fee by 10 percent.

Why it is dangerous

Hourly penalties can wipe out the fee over a small delay or platform glitch. Ask for a grace period, rescheduling by mutual consent and no penalty when delay is caused by late approvals. This is general information, not legal advice.

Safer clause to propose

Posting dates may move by up to 48 hours by mutual notice. No penalty applies where delay is caused by late Brand approvals, product delivery or platform issues.

Message to send

Hi [Brand],

Could we give a 48-hour grace period on posting dates, with no penalty when delays come from approvals or platform issues? Thanks, [Your Name]

Frequently asked questions

Can a brand cut my fee for late posts?

Only if the contract provides it. Negotiate grace periods and caps.

What if the product arrives late?

Add that deadlines extend day-for-day for brand delays.

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