Can a brand run Spark Ads or partnership ads on my content?

Brand will boost your post with Spark Ads or Meta partnership ads? Add a usage fee, a time limit and approval rights. Copy-paste clause and email.

The risky clause

Brand may promote the Creator's posts through paid social features, including Spark Ads and partnership ads, without further payment.

Why it is dangerous

Boosting your post puts your content in front of audiences far beyond your own followers, and the brand benefits from your credibility. Usage is normally charged on top of the creation fee, with a limit on duration, spend and targeting. Without limits you may find yourself in ads you never approved. This is general information, not legal advice.

Safer clause to propose

Paid amplification, including Spark Ads and partnership ads, is permitted for [30] days at a usage fee of Rs [AMOUNT] per month. Targeting and creative changes require the Creator's written approval.

Message to send

Hi [Brand],

Could we add a monthly usage fee and a 30-day window for Spark Ads and partnership ads, with my approval on targeting and edits? Thank you, [Your Name]

Frequently asked questions

Do I get paid extra for Spark Ads?

You can ask for a usage fee, since boosting uses your content and identity in paid media.

Can I limit where my content is advertised?

Yes. Specify duration, channels, regions and approval for changes.

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