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What is a morality clause in a brand deal?

Brand can end the deal for anything it dislikes? See how vague morality clauses work and ask for objective triggers, notice and pay for work done.

The risky clause

The Brand may terminate immediately and claim damages if Creator posts anything that could harm the Brand's reputation, as judged by the Brand.

Why it is dangerous

Judged by the Brand means any criticism or off-topic opinion could be a breach. Ask for a narrow, objective trigger such as unlawful conduct or public statements that directly disparage the brand. Include notice, a chance to fix and payment for work delivered. This is general information, not legal advice.

Safer clause to propose

Termination for conduct applies only to unlawful acts or public statements directly disparaging the Brand. The Brand must give 7 days to remedy and pay for all content delivered.

Message to send

Hi [Brand],

Could the conduct clause cover only unlawful acts or direct disparagement of the Brand, with 7 days to fix and payment for delivered work? Thanks, [Your Name]

Frequently asked questions

Can a brand terminate for anything it dislikes?

Only if the contract says so. Push for objective triggers and notice.

Do I keep payment if the deal ends?

Ask for payment for delivered content and a pro-rata fee.

Related guides

• Who is liable for ad claims in an influencer contract?
• How long can a talent agency take commission after I leave?
• How do I negotiate faster payment on a brand deal?
• What if the brand wants guaranteed views or sales?
• How do I set up content approval in a brand deal?

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