How do I set up content approval in a brand deal?

Brand approves slowly and changes direction late? Add an approval workflow with one approver, a deadline and deemed approval. Sample clause.

The risky clause

All content is subject to the Brand's approval at its sole discretion before and after publication.

Why it is dangerous

Without a process, approvals can come from several people with conflicting feedback. Name one approver, set a feedback deadline and say what happens if the brand stays silent. Post-publication takedown rights should be limited. This is general information, not legal advice.

Safer clause to propose

Brand names one approver. Feedback is due within 3 business days of submission. If none is given, the content is deemed approved. Post-publication changes need the Creator's consent.

Message to send

Hi [Brand],

Could we name one approver and set 3 business days for feedback, with deemed approval after that? It keeps the posting date on track. Thanks, [Your Name]

Frequently asked questions

Who should approve my content?

One named decision-maker avoids conflicting feedback.

Can a brand ask me to edit after posting?

Only if the contract allows it. Limit this to legal or factual errors.

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