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How long must a sponsored post stay live?

Brand needs your post to stay live for a year? Ask for a defined period, fee for long periods and no takedown rights after payment. Sample clause.

The risky clause

The sponsored post must remain live on Creator's channels for a minimum of 12 months and may not be archived or deleted.

Why it is dangerous

A long live period reduces your feed's flexibility and can conflict with later deals. Ask for a shorter period, such as 30 to 90 days, or an extra fee for long placements. Make clear what happens if a platform removes the post. This is general information, not legal advice.

Safer clause to propose

The post stays live for [60] days. If the Brand requires a longer period, a fee of Rs [AMOUNT] per additional month applies. Removal by the platform is not a breach.

Message to send

Hi [Brand],

Could the post stay live for 60 days, with a fee for longer placements? Thanks, [Your Name]

Frequently asked questions

Can a brand make me keep a post up?

If the contract says so. Negotiate duration and fees.

What if the platform removes it?

State that platform action is not a breach.

Related guides

• Do I owe content for a free product from a brand?
• Can a brand use my face and voice for AI?
• How do I make sure I get paid affiliate commission?
• When do I have to refund a brand deal fee?
• Who owns the footage in a brand collaboration?

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Not legal advice. ClauseRadar is an automated AI review tool, not a law firm. © 2026 ClauseRadar.