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Can a brand use my face and voice for AI?

Brand contract grants rights to your face, voice and AI use? Add limits on synthetic media, training and edits. Sample clause and email.

The risky clause

Brand may use Creator's name, likeness, voice and performance in any media now known or later developed, including digital and synthetic media.

Why it is dangerous

Broad media rights can allow AI-generated versions of you or training on your content. Exclude synthetic or AI-generated use without separate consent and payment. This is general information, not legal advice.

Safer clause to propose

The licence covers only the delivered content as published. The Brand shall not create synthetic or AI-generated versions of the Creator's likeness or voice, or use the content to train AI models, without separate written consent.

Message to send

Hi [Brand],

Could the licence exclude AI-generated versions of my likeness and voice, and use of my content to train AI models, without a separate agreement? Thanks, [Your Name]

Frequently asked questions

Should I allow AI use of my likeness?

Only with clear consent, defined limits and payment.

What does 'media now known or later developed' mean?

It is a broad phrase that can cover technologies that do not exist yet.

Related guides

• How do I make sure I get paid affiliate commission?
• When do I have to refund a brand deal fee?
• Who owns the footage in a brand collaboration?
• Should I deliver raw footage to the brand?
• Can a brand stop me mentioning other brands?

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