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Who owns the footage in a brand collaboration?

Brand claims ownership of all footage and project files? Clarify who owns the final video, raw files and your reuse rights. Sample clause.

The risky clause

All footage, raw files and final content belong to the Brand upon creation.

Why it is dangerous

Giving up raw files means you cannot reuse b-roll or behind-the-scenes in your own content. Decide who owns the final cut, who may reuse raw clips and what credit applies. This is general information, not legal advice.

Safer clause to propose

Brand owns the final edited video as licensed. Creator retains raw footage and may reuse non-product clips in own content, excluding Brand confidential information.

Message to send

Hi [Brand],

Could I keep the raw footage and reuse non-product clips in my own content, while you license the final video? Thanks, [Your Name]

Frequently asked questions

Do I have to hand over raw footage?

Only if the contract says so. Ask to keep it or charge for delivery.

Can I reuse a brand video in my portfolio?

Ask for an explicit portfolio right.

Related guides

• Should I deliver raw footage to the brand?
• Can a brand stop me mentioning other brands?
• Who pays travel and event expenses for creators?
• How long should a creator management contract last?
• What if I post a few hours late in a brand deal?

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