ClauseRadar

Guides › Creators & brand deals

How long should a creator management contract last?

Management agency locks you in for years? Ask for a shorter term, performance-based exit and carve-out for deals you source. Sample clause.

The risky clause

Agency shall be Creator's exclusive manager for 5 years and automatically renews for 5 more.

Why it is dangerous

Long lock-ins with auto-renewal can trap you if the agency underperforms. Ask for 1 to 2 years, a performance exit if it does not bring a set number of deals and a carve-out for deals you source yourself. This is general information, not legal advice.

Safer clause to propose

Term is 12 months. Either party may terminate with 30 days notice if Agency does not secure at least [NUMBER] paid deals in any 6-month period. Deals sourced by Creator are excluded from exclusivity.

Message to send

Hi [Agency],

Could the term be 12 months with a performance exit and a carve-out for deals I source directly? Thanks, [Your Name]

Frequently asked questions

Is auto-renewal common?

It appears in some contracts. Ask to remove it or require notice.

Can I keep deals I find myself?

Negotiate a carve-out, or lower commission for them.

Related guides

• What if I post a few hours late in a brand deal?
• Where will disputes in a brand deal be decided?
• What does perpetual whitelisting rights mean in a brand deal?
• Can a brand run Spark Ads or partnership ads on my content?
• How long should influencer category exclusivity be?

Have a contract or offer letter like this? Scan your full document free in 30s

HomeScannerScope GuardPayment ChaserSample reportPricingEarn 30%GuidesRisk calculatorClause libraryPrivacyTerms

Not legal advice. ClauseRadar is an automated AI review tool, not a law firm. © 2026 ClauseRadar.