How long should influencer category exclusivity be?

Brand deal bans you from every beauty, fashion and wellness brand for a year? Narrow category exclusivity, shorten it and ask for payment. Sample clause.

The risky clause

For 12 months after the last post, Creator shall not collaborate with any brand in the beauty, skincare, wellness or fashion categories.

Why it is dangerous

Broad exclusivity blocks your income from many other brands. It should name the specific product category, last weeks rather than a year, and be paid for. In India, Section 27 of the Indian Contract Act can affect restraints that last after the contract ends, so ask a lawyer how it applies. This is general information, not legal advice.

Safer clause to propose

For [30] days after the last post, Creator shall not publish paid content for a direct competitor of the Brand in [SPECIFIC PRODUCT CATEGORY]. Exclusivity is compensated by an additional fee of Rs [AMOUNT].

Message to send

Hi [Brand],

Could exclusivity be limited to the exact product category, for 30 days after the last post, with an exclusivity fee? A year-long ban across several categories is broader than I can accept. Thanks, [Your Name]

Frequently asked questions

Should exclusivity be paid?

Yes. Exclusivity reduces your income, so negotiate a fee that reflects it.

Is a 12-month exclusivity normal?

Long exclusivity is common in big deals, but it should be narrow and compensated.

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