How do I limit reshoots and edits in a brand deal?

Brand can demand unlimited edits and reshoots at your cost? Add a 2-round cap, reshoot fees and a clear approval deadline. Clause and reply.

The risky clause

Creator will reshoot at own cost if the Brand is not satisfied, and the Brand may request unlimited edits until fully satisfied.

Why it is dangerous

Unlimited edits and free reshoots can turn one paid post into a week of unpaid production. Cap revision rounds, define who bears reshoot costs when changes come from the brand's brief and set a deadline for feedback so approval cannot drag on. This is general information, not legal advice.

Safer clause to propose

The fee includes two (2) rounds of consolidated edits per deliverable, requested within 3 business days. Reshoots caused by a brief change are billed at [RATE]. If no feedback arrives in 5 business days, the content is deemed approved.

Message to send

Hi [Brand],

Could we cap edits at two rounds with feedback within 3 days, and quote any reshoot caused by a brief change? That helps me deliver on schedule. Thanks, [Your Name]

Frequently asked questions

How many edits should be included?

Two consolidated rounds is common. Extra rounds should be paid.

Who pays for a reshoot?

If the brand changes the brief, the brand should. State it in the contract.

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