How do I negotiate faster payment on a brand deal?

Brand pays 60-90 days after the post goes live, subject to 'performance approval'? Ask for 50 percent upfront, net-15 balance and no performance veto.

The risky clause

The fee of Rs 60,000 will be paid within 90 days after the final post goes live, subject to the Brand approving the performance of the content.

Why it is dangerous

Late payment ties your income to the brand's accounts team, and performance approval lets the brand cut the fee after you deliver. Ask for part payment in advance, the balance within 15 days of posting and no performance condition on a flat fee. If you are Udyam-registered, the MSMED Act's payment rules may apply, so ask a CA. This is general information, not legal advice.

Safer clause to propose

50% of the fee is due on signing. The balance is due within 15 days after the final post goes live. Payment is not conditional on content performance.

Message to send

Hi [Brand],

Could we do 50% on signing and the balance within 15 days of posting, with no performance condition on a flat fee? That helps me schedule the production. Thanks, [Your Name]

Frequently asked questions

Is it normal to get an advance?

Yes. Many creators take 30 to 50 percent before starting.

Can the brand reduce my fee based on views?

Only if the contract says so. For a flat fee, remove the performance condition.

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