What if the brand wants guaranteed views or sales?

Brand asks for guaranteed views or conversions or it cuts your fee? Replace guarantees with reach estimates, a bonus structure and no clawbacks.

The risky clause

Creator guarantees a minimum of 100,000 views and 500 conversions within 30 days. Any shortfall will be deducted from the fee.

Why it is dangerous

You cannot fully control platform algorithms or buyer behaviour. A guarantee turns your flat fee into a bet. Offer an estimated range, a bonus for hitting targets and a make-good post, not a deduction. This is general information, not legal advice.

Safer clause to propose

Estimated reach is a non-binding projection. If the Brand wishes to reward performance, a bonus of Rs [AMOUNT] is payable for reaching [VIEWS] views. The base fee is not subject to deduction.

Message to send

Hi [Brand],

I cannot guarantee algorithm-based views, but I can share an estimated range and add a performance bonus if we hit the target. Could the base fee stay fixed? Thanks, [Your Name]

Frequently asked questions

Can creators guarantee views?

Only with great care. Platforms control distribution, so offer estimates and bonuses instead.

What is a make-good post?

An extra post to compensate for underperformance, instead of reducing your fee.

Home Scanner Scope Guard Payment Chaser Sample report Pricing Earn 30%Guides Risk calculator Clause library Privacy Terms