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What is a post-campaign exclusivity holdback?

After the campaign, you still cannot promote rivals for months? Limit the holdback or charge for it. Sample wording and negotiation email.

The risky clause

Creator shall not promote any competing product for 6 months after the last post without any additional fee.

Why it is dangerous

A holdback after the campaign blocks you from income with no payment. Shorten it, narrow it to direct competitors and price it as a separate fee. This is general information, not legal advice.

Safer clause to propose

For [30] days after the last post, Creator shall not publish paid content for a direct competitor in [PRODUCT CATEGORY]. A holdback fee of Rs [AMOUNT] applies.

Message to send

Hi [Brand],

Could the post-campaign holdback be 30 days, limited to direct competitors, with a separate holdback fee? Thanks, [Your Name]

Frequently asked questions

Is a holdback the same as exclusivity?

It is exclusivity that continues after the campaign ends.

Can I charge for a holdback?

Yes. Ask for a fee, since it limits your other deals.

Related guides

• How long must a sponsored post stay live?
• Do I owe content for a free product from a brand?
• Can a brand use my face and voice for AI?
• How do I make sure I get paid affiliate commission?
• When do I have to refund a brand deal fee?

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