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Do I owe content for a free product from a brand?

Brand sends a free product and expects posts and rights? Check deliverables, usage rights and what you owe. Add a fair barter clause.

The risky clause

In exchange for the product the Creator will publish 3 posts and grant perpetual usage rights. No fee is payable.

Why it is dangerous

A free product is still a transaction. If it comes with deliverables and rights, value both sides. Say clearly whether posting is optional, the product value, and limit usage. This is general information, not legal advice.

Safer clause to propose

Gifted products are provided without obligation to post. If the Creator chooses to post, the Brand receives organic usage rights for 30 days with disclosure of the gifting.

Message to send

Hi [Brand],

Thanks for the product! To keep it clear, could we confirm there is no obligation to post, and any post comes with 30 days organic usage and gifting disclosure? Thanks, [Your Name]

Frequently asked questions

Do I have to disclose gifted products?

Gifts can require disclosure under advertising guidelines. Disclose clearly.

Is barter a contract?

It can be, if there are agreed deliverables.

Related guides

• Can a brand use my face and voice for AI?
• How do I make sure I get paid affiliate commission?
• When do I have to refund a brand deal fee?
• Who owns the footage in a brand collaboration?
• Should I deliver raw footage to the brand?

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Not legal advice. ClauseRadar is an automated AI review tool, not a law firm. © 2026 ClauseRadar.