How long can a brand repost my content organically?

Brand reposts your video on its channels forever? Limit organic usage to 30-90 days, specific platforms and attribution. Copy-paste clause.

The risky clause

Brand may use, edit and publish the content on any channel without limit as to time.

Why it is dangerous

Organic reposting is a lighter use than paid ads, but unlimited time and channels still gives away your content library. Set a period, list the channels, require credit and keep ownership with you. This is general information, not legal advice.

Safer clause to propose

Brand receives a non-exclusive licence to repost the content on its own organic social channels for [30] days from first post, with credit to the Creator. All other rights remain with the Creator.

Message to send

Hi [Brand],

Could organic reposting be licensed for 30 days on your own social channels with credit to me? Anything beyond that we can agree separately. Thanks, [Your Name]

Frequently asked questions

Does the brand own my video?

Not unless the contract transfers ownership. A licence is different from ownership.

Should the brand credit me?

Ask for attribution when it reposts your work.

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