How much advance should a freelancer ask for?

Start work only after a deposit. See typical 30-50 percent advances, non-refundable wording and a message to explain the policy to new clients.

The risky clause

No advance will be paid. Full payment is made after final delivery and approval.

Why it is dangerous

Full payment after delivery makes you the bank. A deposit of 30 to 50 percent secures your time, shows client commitment and covers early costs. Make it non-refundable once work starts, and tie later payments to milestones. This is general information, not legal advice.

Safer clause to propose

A non-refundable deposit of [30]% is due before work begins. The balance is due in milestones as set out in Schedule A.

Message to send

Hi [Client],

My process is a 30% deposit to book the start date, then milestone payments. I will send the invoice today so we can begin on [DATE]. Thanks, [Your Name]

Frequently asked questions

Is a deposit normal for freelancers?

Yes. Many freelancers require 30 to 50 percent before starting.

Should the deposit be refundable?

Usually not once work has started, but state how it applies if you cancel.

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